PROMOTING AUTHORS & ARTICLES
Promoting our authors
Author promotion form
After you submit your article to Metropolitan Universities journal (MUJ), you will receive an email prior to publication that includes a PDF proof of your article. This email will also contain a link to the ‘MUJ Author Promotion Form.’ By completing this form, you can share details we may use to promote your publication on CUMU’s LinkedIn page, such as tagging you in posts about your article, featuring you in an author spotlight, or highlighting previous authors’ new publications.
Promotional materials for you
Once the final issue is published online, all authors will receive a promotional email. This email will outline how CUMU plans to elevate your article, including featuring the issue in our newsletter and sharing it on LinkedIn with each author tagged. We suggest subscribing to CUMU’s newsletter so you don’t miss any information about MUJ and following CUMU’s LinkedIn page so you can see and repost information about your article.
For LinkedIn
You will receive this graphic to post on LinkedIn, for example. When posting, we encourage you to tag CUMU and link your article so we can help amplify your post.
Email signatures
You will also receive two other graphics that you can add to your email signature. We recommend adding a link to your article, too.
Sharing your publication
To increase your LinkedIn visibility for your Metropolitan Universities journal (MUJ) publication, we recommend a few key strategies:
- Tag CUMU on LinkedIn: When you share your work on LinkedIn, tag CUMU so that we can repost and help boost engagement within our network.
- Use relevant hashtags: Include relevant hashtags to make your post discoverable to individuals searching for similar content. Example hashtags might include #HigherEdResearch, #UrbanUniversities, #HigherEducation, and #AcademicPublishing.
- Contextualize your research: Provide context about your study and its significance to encourage meaningful discussions and increase interest.
- Highlight your publication date: Let your network know when your work will be published in MUJ, using a clear call to action like, “My article will be released in Metropolitan Universities journal on [insert date].” This helps build anticipation and directs attention to your upcoming publication.
- Share the link to your published article: After your article has been published in MUJ, share the link with your network via social media. Include a call to action like, “My article was published in Metropolitan Universities journal. Read it here: [link]” Use all of the above tips, too!
- Discuss your article in relation to current events: Whether you’re posting about your article a day after its publication or a year after its publication, share with your network how it aids to the dialogue surrounding current events.
Example LinkedIn posts
Here is an example post using the tips and graphic:
Below are three excellent examples of LinkedIn posts from individuals who shared their Metropolitan Universities journal publication.
About CUMU & MUJ
CUMU’s mission
The Coalition of Urban and Metropolitan Universities is dedicated to its member institutions and to the creation and dissemination of knowledge on the issues that face our urban and metropolitan campuses and the communities we serve. CUMU’s mission ensures sustained attention to the exchange of information and ideas among member institutions about higher education’s role in urban and metropolitan settings, engenders a unified approach to the resolution of common challenges, and develops a clearer understanding within the higher education community and among public policy makers and the public about the distinctive roles played by urban and metropolitan institutions.
CUMU’s objectives are achieved through strategies, programs, and activities that support research and information exchange, institutional engagement and service, and public information and advocacy.
About Metropolitan Universities journal (MUJ)
Founded in 1990 and published by the Coalition of Urban and Metropolitan Universities, Metropolitan Universities journal disseminates scholarship and research relevant to urban and metropolitan universities. Articles amplify the mission of CUMU by reinforcing the value of place-based institutions and illuminating our collective work of supporting the changing needs of our students, institutions, and cities. The Journal is a peer reviewed, open access publication—which means that it employs traditional methods of evaluating manuscripts while ensuring that those accepted for publication are freely available to anyone interested in the issues and themes covered.
CUMU’s LinkedIn strategy
CUMU’s LinkedIn strategy is designed to engage and inform our audience of CUMU members, university presidents, and key stakeholders. We post daily to maintain a consistent presence and highlight impactful initiatives, events, and member achievements. By tagging relevant individuals, we boost visibility and foster collaboration within our network. We also encourage reposting to amplify our reach and strengthen connections among our members.